The Lotus Elite was originally planned for launch in March 1974. This had to be delayed at the last minute until May 1974 because of the extent of industrial disruption at the time. However the decision was made too late to pull the very first public advertisement of the car which appeared exactly 50 years ago on Sunday March 17th in the Sunday Times magazine - so today is a kind of anniversary!
Here is the front cover and advertisement of the Sunday Times magazine that I was able to acquire a few years ago. Sorry the quality isn’t great - it isn’t on the original - but perhaps we could just call it patina?!